血战麻将

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6个绝佳的文案策略

文章出处:责任编辑:查看手机网址
扫一扫!6个绝佳的文案策略扫一扫!
人气:-发表时间:2016-06-02 18:47【

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1.明确访客的核心欲望

血战麻将  GOUMAIDEJUEDINGSHIYUWANGQUDONGDE。NIBIXUMINGQUEYIJIANSHIQING:NIWUFACHUANGZAOYUWANG。CHUANQIGUANGGAOWENANZHEYOUJIN·SHIWACISHUODAO:

  WENANBUNENGWEIYIGECHANPINCHUANGZAOYUWANG。TAZHINENGJIANGQIANWANRENXINZHONGYIJINGCUNZAIDEXIWANG、MENGXIANG、KONGJUJIYUWANGDOUJUJIZAIMOUYITEDINGDECHANPINSHANG。

  RANERNIQUESHIKEYIZENGJIA“YUWANG”。DANSHISHOUXIAN,NIBIXUYAONENGGOUMINGQUEZHEIGEYUWANG。BUYAORENWEINIZHIDAONIDEFANGKEDEYUWANGSHISHENME。ZHEISHIYIGECHANGJIANDECUOWU。TAHUISHINIDEXIAOSHOULIUCHAN。HAOHAOZUOYIXIEGONGKEBA,JIELUNKENENGHUISHINIJINGYA。YOUHENDUOZHONGFANGSHIKEYIRANGNIDUIFANGKEDEYUWANGLEJIEGENGDUO。

血战麻将  CHAYUENIDEWANGZHANDEFENXISHUJU

血战麻将  RUGUONIZHENGZAISHIYONGGUGESHUJU,DIANJI“HUODE”/“SOUSUOYINQINGYOUHUA”/“WENTI”,NIJIANGHUIHUODEYIXILIENIDEFANGKEMENSHURUSOUSUOYINQINGDEGUANJIANDUANYU。ZHEIXIEGUANJIANDUANYUJIANGHUIGAOSUNIHENDUONIDEFANGKEDEYUWANGDAODISHISHENME。

  WAJUEPINGLUN

血战麻将  GENJUFANGKEYUYANCHUANGZUODEGUANGGAOWENANSHIJIJUXIYINLIDE。TONGGUOGUANCHANIDEFANGKEZAISIKAOXIESHENME,NIJIANGHUIYUTAMENJIANLIQIQIANGLIEDEXINLILIANXI。ZHEIYEHUISHIDENICHUANDICHUDEXINXIJIJUSHUOFULI。LAIZI《WENANHEIKE》DEQIAOANNA·WEIBOHUIZAIYAMAXUNXIANGGUANCHANPINDEPINGLUNLIWAJUE,BINGJIANGQIZUOWEIDIANZHUIYINYONGDAOZIJIDEGUANGGAOWENANZHONG。TASHIYONGZHEIYICELVECONGMEIYIWEIKEHUNEILIZENGJIALEBUZHI20% DEYINLIU。

  DIAOYANNIDEFANGKE

血战麻将  RUGUONIDEWANGZHANYOUWENDINGDELIULIANG,DIAOYANNIDEFANGKESHILINGYIZHONGMINGQUETAMENYUWANGDEHAOFANGFA。BUYAOJIANDANDEPAOCHUDANXUANHUODUOXUANTI,JIRANNIXIWANGTAMENKAIFANGXINHUAI,JIUYAOWENTAMENKAIFANGXINGDEWENTI,BIRUSHUO:

  · WOMENNENGBANGZHUNINJIEJUEDEZUIZHONGDADEWENTISHISHENME?

  · NINZUILIXIANGDEJIEJUEFANGANSHISHENME?

  · ZAININGOUMAIWOMENDECHANPINZHIQIANYOUSHENMEYIWEN?

  2. 向他们承诺可以满足他们的欲望

  XIANZAINIBUJINXUYAODUINIDEFANGKEDEYUWANGYOUGENGHAODILIJIE,NIHAIDEZHIDAOTAMENYONGLAIBIAODAZHEIXIEYUWANGDEQUEQIEDEDUANYUSHISHENME。NINENGMANZUZHEIXIEYUWANGMA?NIDANGRANKEYI。SUOYIJITAMENYIGECHENGNUOBA。MINGQUENINENGGOUZUIDACHENGDUMANZUNIDEFANGKEDEZUIQIANGLIEDENEIGEYUWANG。

  NIDEMUBIAOSHIXUANZEYIGEYUWANG:

  · ZHAODAOYIGENIDEFANGKEMENDOUHENQIANGLIEDEXUQIU;

血战麻将  · NINENGZAIMOUZHONGCHENGDUSHANGMANZUZHEIGEYUWANG,ERNIDEJINGZHENGDUISHOUBUNENG。

  YONGNIDEFANGKEYUYANLAIQUEQIEMIAOSHUZHEIGEYUWANG。BINGQIEXUXIACHENGNUONINENGGOUMANZUZHEIYIYUWANG,SHITAMENDESHENGHUOGENGRONGYIGENGMEIHAO。WEILERANGNIDECHENGNUOGENGJUYOUHUOLI,NIKEYICHANGSHIYIXIAFANGFA:

  · JIANDANMINGLE:BUYAOSHIYONGHUASHAODEYUYAN。ZHUANHUAZHUANJIAPIPU·LAYATUIJIANLEYIXIASANTIAOFAZE:1. CHANMINGTASHISHENME;2. CHANMINGNIYOUSHENME;3. CHANMINGNINENGYONGTAZUOSHENME。

  · QUEQIEYIDIAN:NISHIFOUYOURENHETONGJISHUJULAIXIYINNIDEFANGKEXIANGNIGOUMAICHANPINHUOFUWU?JUGELIZILAISHUO,basecampTIDAO“JINGGUOLE12NIANDEYUNYING,YOUCHAOGUO100000JIAGONGSIYIJINGJIESHOULEbasecampDEYUNYINGMOSHI”。

  · YUZHONGBUTONG:RUGUONIZAIYIGEJINGZHENGXINGSHICHANGLI,NIYAOSHUOMINGSHISHENMERANGNIYUZHONGBUTONG。TAKEYISHINIDECHANPIN,YEKEYISHINITIGONGCHANPINDEFANGSHI。JIUXIANGQUANSHISHIPINGONGSIYIJITAMEN“QUANMEIZUIJIANKANGDEZAHUOSHANGDIAN”DEBIAOYU。

血战麻将  · SUODINGMUBIAO:RUGUONITIGONGDEFUWUSHEDINGDEMUBIAORENQUNSHIBEIJINGDANGDIDEXIAOWEIQIYE,QINGZHIJIESHUOMING!

血战麻将  · GEXINGHUA:ZAINIDEWENANZHONG,ZHIJIESHIYONG“NI”、“NIDE”GENNIDEFANGKEGOUTONG。JIUXIANGWANSHIDAKADEJINGDIANBIAOYU“NIXIANGQUNAJIUQUNA”( “It’s everywhere you want to be”)。

  3. 保持乐观

  JIJILEGUANDETAIDUZAIHENDACHENGDUSHANGSHIYOUXIAODE。

血战麻将  TANENGBANGNIBINGDUSHICHUANBO

  MEIGUOKEXUEJIEZUIJINJINXINGLEYIXIANGYANJIU,DIAOCHANENGGOUSHIWENANNEIRONGBINGDUSHICHUANBODETEZHENG。ZAIFENXILEJIN7000PIANXUESHULUNWENHOU,TAMENFAXIANZUIJUYOUBINGDUSHICHUANBODEWENANDOUJUYOUYIXIAKEYUCEDETEXING:

  · SHOUXIAN,WENANNEIRONGNENGSHIRENCHANSHENG“GONGMING”,ZHEIZHONG“GONGMING”DAJIAJINGCHANGYUDAO;

血战麻将  · QICI,NENGGOUSHIRENGANJUEDAOJIJIXIANGSHANGDEQINGGANDEWENANNEIRONGBIRANGRENGANSHOUDAOFUMIANQINGXUDEWENANNEIRONGCHUANBOGENGJIAGUANGFAN。

  JUGELIZI:

血战麻将  HENNANRANGRENCHANSHENGGONGMINGDEWENAN:“XILIEZHICHANGPEIXUNKECHENG,ZHIYAO40YUAN。”

  NENGCHANSHENGYIXIEGONGMINGDEWENAN:“YICHANGDIANYINGDEJIAGE,JIUKEYIRANGNIXUEXIZHICHANGQIANSANDEJINGYAN”

  NENGYUYONGHUCHANSHENGQIANGLIEGONGMINGDEWENAN:“YICHANGLUOJIHUNLUANDEDIANYINGLANPIANDOUYAOSHOUNI40KUAI。HUOZHE,NIKEYIHUA40KUAIQIANXUEXIZHICHANGQIANSANNIANDEJINGYAN”

血战麻将  JIARULEYONGHUDEJIYIQINGJING,RANGBENLAIQUEFAQINGGANYIYIDEJIAGEXINXI,JUYOULEQINGGANYIYI。

  ZHUNINAXIAXIAOSHOUYEJI

  《JINRIXINLI》ZAZHIYOUBAODAOCHENGDANGPINGJIAPINPAISHI,XIAOFEIZHEGENGQINGXIANGYUSHIYONGQINGGANERFEILUOJI 。TAMENDEGUANGGAODIAOCHAXIANSHICHU,XIAOFEIZHEDUIYUSHUMIANWENANDEQINGGANFANYINGBIWENANNEIRONGGENGWEIQIANGLIE,QINGGANFANYINGJUEDINGTAMENSHIFOUYAOGOUMAI、FUFEI。CIWAI,TAMENDEYANJIUBIAOMINGJIJIDEQINGGANBILIXINGDEPANDUANGENGNENGGOUYINGXIANGXIAOFEIZHEZHEXINGWEI。

  RUHECHANSHENGJIJIDEQINGXU

  JIJIDEQINGXUBAOKUO:

血战麻将  · HUANYU;

血战麻将  · XINREN;

  · XINGQU;

  · JINGWEI;

血战麻将  · XIWANG;

  · YOUMO;

血战麻将  · LINGGAN

血战麻将  NIKEYITONGGUOYIXIAFANGSHISHINIDEWENANNEIRONGGENGJIAJIJI:

  · SHIYONGLIANGSHANSHANDEJIJIXINGCIHUIHUODUANYU:RU“TAIBANGLE”、“XINGFUDE”、“NANYIWANGHUAIDE”、“HONGDONGDE”、“ZHENFENRENXINDE”;

血战麻将  · JIZHONGZHUYILIZAIJIEJUEKUNNANDEWENTISHANG:YINYONGNIDEKEHUPINGJIAJIANLIYANJIUJIELUN;

  · YIDUIHUADEKOUWENSHUXIEWENAN:QINGSHIYONGDUANCIHUI、DUANJUZI、DUANDEDUANLUOQIEQIANWANBUYAOSHIYONGZHUANYESHUYULAIDADAOZHEIYIXIAOGUO;

  · TAOHAONIDEFANGKE:ZHENGRUAroundMeWANGZHANSUOSHUODE“NIDEQIANTUYIPIANGUANGMING”。

血战麻将  · YOUMO:JIUXIANGYIMEIYUANTIXUDAOJULEBUDEBINGDUSHISHIPIN“WOMENDEDAOPIANZHENTMTAIBANGLE”(CHAOGUO22000000DEDIANJILIULANLIANG!)

  4. 讲述一个引人入胜的故事

  GUSHIDUIYUZHUANHUALVDEXIAOGUOSHIJINGRENDE。KEHUYUELAIYUEJIANDUOSHIGUANG,YEDUIQIANGSHITUIXIAOYUELAIYUEYOUMIANYILI。TAMENXUYAOBEIXIYINZHU,ERBUSHIBEIGAOZHIYINGGAIZENMEZUO。GUSHINENGYOUXIAOGUOSHIYINWEITAMENCHUFALENIDEFANGKEDEQINGGAN,JIANGTAMENLAJIN。SHISHISHANG,JINQIYIXIEKEXUEYANJIUYIJINGJIELULEZHEIXIEGUSHICHUFALEDANAOCHANSHENGJISU,CONGERCHANSHENGQINGGANGONGMING。

  JIJIADEPINPAIGUSHI

血战麻将  JIEKE·DANNIERDE“JIUBAGUSHI”HUODONGJIULIYONGLEWEISHIJIPINPAIJICHENGYUCHUANTONGDEJIAZHI。TAMENDESHIPINJIANGSHULEFULANKE·XINNATELAZAIJUESHILEBEIJINGYINLELIWEITAZIJIDAOLEYIBEIJIEKE·DANNIERYANGJIU,LIULUCHUYONGHENGJINGDIANDEKU。ZHEIXIEGUSHIZAIYIXIEBUNEIMEDUTEDECHANYETONGYANGYOUXIAOGUO。

  WEIRUANDEGUSHIJIUYUANLILEDIANXINGQIEWULIAODEQIYEYINGXIAOSUCAI。XIANGFAN,TAMENCONG《QIGUAI》DENGDIANZIZAZHIZHUANQULINGGAN。QIETAMENDEGUSHIJUJIAOZAIREN,ERBUSHIWEIRUANDECHANPIN。ZUOWEI《JIANGGUSHI》DEJINGLI,BEN·TANBULINSHUODAO“LIYONGCHANPINZHINENGJIANGCHUHENLAJIDEGUSHI。TONGGUOJIANGSHUZHEIXIECHANPINBEIHOUDEGUSHI,NIKEYIDADAOYOUQUDEDUODEXUSHIXIAOGUO,RANGRENMENYONGBEIQINGTING。”

  CHUANGZAONIZIJIDEGUSHI

血战麻将  ZUIDINGJIDEPINPAIGUSHIJIANGSHUZHEHUISHIYONGZUIJINGDIANDEXUSHISHOUFALAIJIAGONGWENANNEIRONG,CONGERXIYINGUANZHONG。BUXINGDESHI,ZHEIGEJIQIAOHENSHAOYOUSHICHANGYINGXIAORENYUANBEIPEIXUNGUO。SHISHISHANG,RENHEYIWEIJINGYANLAODAODEWENANXIEZHEZHIYAOLIJIELEJIBENDEKUANGJIADOUNENGGOUDAMOCHUYIGEGUSHI。

  MEIGUOSHENHUAXUEZHEQIAOSEFU·KANBEIERXIANGDAOLE“YINGXIONGZHILV”DEGOUSI,ZHEIYIGOUSIBEIYUNYONGDAOCONG《XIANJINGAOZIGUO》DAO《XINGQIUDAZHAN》DENGDUOBUCHENGGONGDEHAOLAIWUDAPIAN。YINGXIONGZHILVCONGKAISHIDAOLUOMUYIGONGYOU12MU。ERWOMENXIANZAIBUSHIYAOXIEYIBUDIANYINGQUANZHANGDEJUBEN,WOMENZHIXUYAOJIANGZHEIYICHANGLVCHENGJIANHUADAO5MU:

  · YINGXIONG:ZHEIGEGUSHIDEYINGXIONGBUSHINI!YINGXIONGSHINIDEKEHUHUOMOUGEYOUBIANSHIDUDEREN;

血战麻将  · MUBIAO:ZHEIGEYINGXIONGXIANGYAODADAOSHENMEMUBIAO?ZAICIZHONGSHEN,TAMENDEMUBIAOYIDINGSHIMOUJIANYOUBIANSHIDUDESHIQING;

血战麻将  · ZHANGAI:SHISHENMEZUAILEYINGXIONGDADAOMUBIAO?

  · DAOSHI:XIANZAIGAINICHUCHANGLE。ZHEIJIUSHINICHUANGRUBINGZHENGJIUSHIJIEDEJIEDIANLE(CHUANBUCHUANPIFENGJIUSUIBIANNILA) ;

  · SHENGLI:NIDEYINGXIONGDADAOLEMUBIAO,BINGQIEDOUSHIYINWEINI。

  5. 让他们行动起来!

  GUANGGAOWENANDEMUBIAOSHIRANGNIDEFANGKEMENXINGDONGQILAI。NENGRANGTAMENYOUSUODONGZUOZUIHAODEFANGFASHISHENME?WENTAMEN!JIANDANLAISHUO,HENDUOQIYEHUIXIUYUYAOQIUQIANZAIDEKEHUZUOXIESHENME。ERZAINIDEWENANDEJIEWEICHU,NIBIXUTIGONGYIGEMINGQUEDEXINGDONGHAOZHAO(CTA)RANGNIDEFANGKEMENKEYITINGCONG!

血战麻将  BUYAOFANZHEIYANGDECUOWU:TICHUHAOJIGEBUTONGDEHAOZHAOLAIJIAOLUANNIDEWENAN,BIRUTONGSHIYAOQIUNIDEKEHUZAILIANSHUSHANGGUANZHUNI、DINGYUENIDEXIAOXITONGZHI、XIAZAINIDEDIANZISHUJIMAINIDECHANPIN。QINGMEIYIGEYEMIANDOUZHIJIANCHIYIGEHAOZHAO(CTA)。JINIMENDEFANGKETIGONGDUOGEBUTONGDEXUANZEHUIRANGTAMENGANDAOKUNHUO,CONGERJIANGDINIDEZHUANHUALV。

  ZUIHAODEFANGFASHISHEZHIYIGEJUDADESECAILIANGLIDEANNIU,NENGGOURANGNIDEFANGKEANYIXIAJIUYOUSUOCHENGXIAO。XUDUORENZUIXIHUANDESHIHONGSEDEANNIU,DANZUIZHONGYAODESHIANNIUDEYANSEYAOXIANGDUIYUGAIYEMIANQITADEYANSEDUSHUYIZHI。

  DANSHIQIANWANBIERANGNIBANGBANGDEGUANGGAOWENANYINWEIYIXIEHENBIEJIAODEANNIUWENANLANGFEIDIAOLE,RU“XIANZAIJIUGOUMAI”HUOSHI“DIANJIZHEILI”。NIXIEZAIANNIUSHANGDEWENANDUIYUZHUANHUALVDEYINGXIANGSHIJUDADE。ZHENGRUSHICHANGYINGXIAODASHILUOBOTE·QIAERDINIZAITAYIBENHENJINGDIANDESHU《YINGXIANGLI:DAZHONGSHUNCONGXINLIXUE》LISHUODAODENEIYANG:

血战麻将  RENLEIXINGWEIZUIGUANGWEIRENZHIDEYIGEYUANZESHIDANGWOMENYAOQIUBIERENBANGYIGEMANGSHI,RUGUOWOMENJICHUYIGELIYOU,CHENGGONGLVJIANGHUIGAOHENDUO。RENMENJIUSHIHENXIHUANZUOSHENMESHIQINGDOUXUYAOLIYOU。——LUOBOTE·QIAERDINI

血战麻将  SUOYIZAINIDE“XINGDONGANNIU”SHANG,QINGSHIYONGNENGGOUJINIDEFANGKEANXIAANNIUDELIYOUDUANYU。LIYOUSHISHENME?TAMENJIANGHUIHUODEMINGQUEDELIYI,BIRUSHUO:

  · YUDINGXINGCHENG

血战麻将  · HUODEMIANFEIDIANZISHU

  · JIHUOWODEZHANGHU

  · MIANFEISHIYONG

血战麻将  · JIARUWOMENDESHEQUN

  6. 克服障碍6个绝佳的文案策略

  XIANZAINIDEFANGKEZHENGZAINIYOURENDEHAOZHAOQIANYOUYUBUJUE。ZUIHAOJIUSHITAMENNENGGOUDIANJIANNIU,RANHOUBEINIMENJINGYANDECHANPINCHEDIGAIBIANRENSHENG。

血战麻将  DANRUGUOTAMENBINGMEIYOUDIANJIANNIUNI?

血战麻将  ZUIDADEKENENGSHIYINWEIYOUYIXIEZHANGAIZAIZUZHITAMEN,NIBIXUKEFUZHEIXIEZHANGAI。ZUIHAODEFANJIWEIZHIJIUSHINIDEHAOZHAOPANGBIAN。NISUOXUYAOSHUOMINGDEQUJUEYUYIXIAWENTIZHONGDEZHEIXIEZHANGAI:

  · WOZENMEZHIDAOZHEIYANGZUOSHIYOUXIAODENI?KEYIYINYONGKEHUMANYIDEPINGLUN。

  · RUGUOZHEIYANGZUOMEIYOUYONGGAIZENMEBAN?KEYITIGONGYANGEDEDANBAOLAIANFUJIAOLVDEGOUMAIZHE。

  · WOWEISHENMEYAOXINRENNI?SHUOMINGNIYIJINGCONGSHIZHEIXIANGJIAOYIDUOZHANGSHIJIANLE。BINGZHANSHINIDEXINGYEBIAOZHUNZHENGSHU。

  · WEISHENMEWOXIANZAIJIUYAOGOUMAI?RUGUOGOUMAISHIYOUSHIXIANDE,JIUZHAOZHISHUOBA!

  · WEISHENMETAZHEIMEGUI?TIGONGSHIYONGQIHUOFENQIFUKUANZHENGCE。

血战麻将  SHUONANYEBUNAN,SHUOJIANDANYEBUJIANDAN

血战麻将  JINJINSHIYONGGUANGGAOWENANLIDEYIXIEWEIDIAO,NIJIUNENGGOUXIANZHUTISHENGZHUANHUALV。CONGWEIBODE2.5%DAOBUKESIYIDE591%DEJUDATISHENGSHIKEYISHIXIANDE。TAYIKAISHIKANQILAISIHUHENJIANDAN,KUNNANDEBUFENSHIYAOZHUNQUEDEZHAOCHULAINIXUYAOZUONAXIEWEIDIAO。WOYIJINGWEINITIGONGLEYIXIEYIJINGBEIZHENGSHISHIYOUXIAODEWENANSHUXIEJIQIAO,SHENGXIADEJIUZHISHIDUOCISHIJIANLA!

  JIANGZHEIXIEJIQIAOTONGTONGCESHIYIBIAN,RANHOUKANKANNAGEZUISHIHENI!


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