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广告内容赞助的5大误区

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扫一扫!广告内容赞助的5大误区扫一扫!
人气:-发表时间:2016-06-18 18:37【

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1、内容赞助,新鲜的名词?

暂且不论“内容赞助(广告主和出版商为这种全新的营销方式取了许多名字,比如赞助内容、品牌内容血战麻将、原生广告等)”这个名词有多么的新颖时髦,事实上,原生广告的历史远远可以追溯到20世纪初,那时候,Theodore MacManus在为凯迪拉克撰写平面广告《领导者的惩罚》时,就已提到过原生广告的概念。

DAO20SHIJI30NIANDAI,YIJIATINGZHUFUWEIMUBIAOYONGHUDEBAOJIE、GAOLUJIEHELIANHELIHUADENGPINPAITONGGUOZANZHUGUANGBOHEDIANSHIDENGJIEMU,CHUANGZAOLEDIYIPIFEIZAOJUDEYUANSHENGGUANGGAO。ERYOUYUDIYIPIFEIZAOJUSHIYOUFEIZAOZHIZAOSHANG(DANGSHIDEDIYIBUGUANGBOFEIZAOJU“Painted Lives”JIUSHIYOUDANGSHIDEFEIZAOZHIZAOSHANG”new Duz“ZANZHUBOCHU)ZANZHU,SUOYIZHEIZHONGXINGSHIDEYULEJIEMUDEYIYANXUBINGSHOUDAZHONGXIAI。

2、用户从不阅读内容赞助?

血战麻将YONGHUDUIHENGFUGUANGGAODEWUSHISHIQIZAIGUANGGAOLINGYUDECHUJINGGENGJIAZAOGAO,ERNEIRONGZANZHUQUECHIXUFAZHANQIANGJING。JINGUANYONGHUYIZHIDUIPINPAIGUANGGAONEIRONGJIEBEISENYAN,DANDANGQINENGWANMEIRONGRUDAOYIPIANWENZHANGZHONGSHI,XIAOGUOYEJIULINGDANGBIELUNLE。

2014NIAN6YUE,NIUYUESHIBAOFABIAOLEYIPIANJIXUJIANYUNVRENSHENGHUODEWENZHANG,BINGZHIRULENetflixDEDANGXIAREJU《NVZIJIANYU》DEGUANGGAO。ZANQIEBULUNZHEIPIANWENZHANGSHIFOUBEIDINGYIWEINEIRONGZANZHUWEN,GENJUSHUJUJIANCEDIAOYANGONGSINudgeSHUJU,ZHEIPIANWENZHANGZAIDANGSHIQUESHIYEDEDAOLECHAOGUO145000DEZHANSHILIANG。

血战麻将MALAIXIYASHENGHUOFUWUWANGZHANSays.com,YECENGCONGNEIRONGZANZHUZHONGCHANGDAOLETIANTOU,GENJUXINJIAPOBIFABUDEJIANCEBAOGAO,2015NIAN6YUE,ZAIMALAIXIYA,YIPIANBANGBAOSHIDEZANZHUWENZHANGDANGSHIHUODELE102WANDEYUEDULIANG,BINGQIANDONGQIXIAOLIANGDEDAFUDEZENGZHANG。

3、内容赞助只是明目张胆的广告?

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SHISHISHANG,ZANZHUNEIRONGSHIYUANSHENGGUANGGAODELINGYIZHONGBIAOXIANXINGSHI,DANRUGUO87.4%DEZANZHUNEIRONGDOUSHIYOUBIANJITUANDUILAIZHUANXIEDEHUA,YOUZHILIANGDENEIRONGYINGGAIGENGWEIZHONGLIERFEIPIANXIANGCUXIAO,ZHEIYANGKEYIJIDADITISHENGYONGHUTIYAN,JIANGMUDEMINGLANGHUA,ZHEIBIZHIRUYINZANGDEGUANGGAOXINXIGENGWEIYOUXIAO。

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    4、内容赞助在具误导性时才发挥作用?

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5、内容赞助对用户毫无价值?

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JIEYU:

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广告内容赞助的5大误区



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