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户外广告对城市的影响

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人气:-发表时间:2016-09-02 18:03【




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户外广告对城市的影响

环境影响

     HUWAIGUANGGAODUICHENGSHIDEYINGXIANGSHIYOUTABENSHENDEMEITIHUANJINGTEZHENGJUEDINGDE,HUWAIMEITIDEHUANJINGTEZHENGZHUYAOBAOKUODILIHUANJINGTEZHENGYURENWENHUANJINGTEZHENGLIANGGEFANGMIAN。DILIHUANJINGSHIZHIHUWAIGUANGGAOSUOCHUDEKEGUANWEIZHI,ZHURUJIANZHUWU、SHIZHENGSHESHI、SHANGYEHUANJINGDENG;RENWENHUANJINGZESHIZHIDANGDIFENGTURENQING、SHENGHUOXIGUAN、FALVFAGUIDENGTEDIAN,ZHENGSHIYOUYUHUWAIMEITIZHEIXIEZISHENDEMEITITEZHENGCONGERRANGHUWAIGUANGGAODUIWOMENZHOUWEIDECHENGSHIHUANJINGYOULEJUDADEYINGXIANGLI。BIRUWOMENSHENBIANDELUPAIGUANGGAO、ZHAOPAIGUANGGAO、CHUCHUANGGUANGGAO、CHESHENGUANGGAO、NIHONGDENGGUANGGAO、DIANZIXIANSHIPINGDENG,TAMENYIGEZHONGXINGSI,FUGAIZAIGONGJIAO、DITIE、SHANGYEJIE、TINGCHECHANG、LUBIAN、XIEZILOU、SHEQUDENGJIANZHUWUSHANG,DAJIEXIAOXIANGDAOCHUKEJIANHUWAIGUANGGAODESHENYINGYINGZAOZHEDOUSHISHENGHUOFENWEI。

血战麻将     YOUYUHUWAIGUANGGAODUIHUANJINGDEYINGXIANGZHUYAOLAIYUANYUQISHEZHIDIDIAN、SHEJISHUIPING、HOUQIGUANLIDENGYIXILIEDEYINSU。SUOYIHAOWUZUZHI、HAOWUGUIHUA、HAOWUSHEJIDEHUWAIGUANGGAOCHONGCHIZAICHENGSHIDEGEGEJIAOLUO,JIUHUIZUAISHIZHENGSHESHIGONGNENGDEFAHUI,CONGERXINGCHENGSHIJUELAJI,DUIXINXIDECHUANBOHESHOUZHONGXINLIYECHANSHENGFUMIANDEXIAOGUO,YEHUISHIDUIRENMENDUISUOCHUCHENGSHIDEYINXIANGDADAZHEKOU,CONGERZAOCHENGDUICHENGSHIHUANJINGDEJUDAPOHUAI。

社会影响

血战麻将     ZAICHENGSHIXINGXIANGJIANSHEZHONG,HUWAIGUANGGAOKEYITONGGUOWENZIYUYANHETUXIANGXIANGRENMENCHUANBOZUIXINCHANPINXINXIHECHAOQIANDESHENGHUOGUANNIAN,BUJINXINGSHISHANGFENGFULERENMENDEWENHUASHENGHUO,ERQIEHAIZAIYICHENGDUSHANGQIANYIMOHUAYINGXIANGBINGYINLINGLERENMENDESHENGHUOCHAOLIU,ZENGTIANLERENMENDEYISHUSHENMEIQINGQUJUYOUJINGJIHEWENHUADESHUANGZHONGGONGNENG。YINCITADUIJINGJIFAZHAN、XIAOFEIDAOXIANG、JIAZHIQUXIANG、CHENGSHIWENHUADENGYOUZHEZHONGYAOYINGXIANGHETUIDONGZUOYONG,ZUOWEICHENGSHIFAZHANDEFENGXIANGBIAO,YEFANYINGCHUCHENGSHIZHENGTIDEJINGSHENFENGMAO,ERQIECHUANBOHEFANYINGDENEIRONGJIXINGSHIGENGSHIJIZHONGTIXIANCHUSUOCHUCHENGSHIDEZHENGZHIWENHUA、JINGJIFANRONGDENGXIANZHUANG,YOUZHEJIDADESHEHUIYIYI。BIRUFALANKEFUDEJIETOU,GEZHONGHUWAIGUANGGAOLINCIZHIBI,FANGFOZHISHENYUGUANGGAODEHAIYANG,HUAYANGFANDUO,QUEWUYISIYAPOGAN,JIYUANDAOERLAIDEYOURENMENYIFENGFUDESHIJUEXIANGSHOU,TIXIANZHEZIJIZHONGOUCHENGSHIDEWENHUADIYUN。ZAIBIRUMEIGUOLASIWEIJIASI,CHENGSHIZHUYAOJINGJIJICHUSHIYULEXIUXIANYE,SUOYIZHEILIDEHUWAIGUANGGAOCHANGLIYONGDENGGUANG,DAZAOCHUGUANGYINGLULIDESHIJIE、YEYESHENGGEDEXINGXIANG,CONGERDUIZHENGGECHENGSHIDAILAILEJINGJIDEGONGXIAN。

文化影响

    ZAIZHONGGUO,BEIJING、SHANGHAIDENGJINGJISHUIPINGFADADECHENGSHIYIZHISHIGUANGGAOJIEDECHONGER,"JINGWEIER"HE"HAIPAI"WENHUAFENBIESHILIANGDACHENGSHIDAZAOZISHENTEDIANDERENWENZHUTI,YESHILIANGDACHENGSHIDUIWAICHUANBODEXINGXIANGZHUTI。BEIJINGSHIZHONGGUODEZHENGZHIZHONGXINHEWENHUAJUJIDI,YOUXIUDEHUWAIGUANGGAOKEYIRANGGUDOUCHUCHUSANFAZHEYUSHOUDOUDAQIBAORONGXIANGSHIHEDE"JINGWEIER"。BEIJINGDEHUWAIGUANGGAOYIGEZHONGQUYUXINGCHENGXIANCHUTADEBAORONG,BIRUWANGFUJING、XIDANSHIFANHUASHANGYEQU,HUWAIGUANGGAOBIAOXIANDESHISHISHANGTESE,DUOYIXIAOFEIPINWEIZHU,RUHUAZHUANGPIN、SHIZHUANG、SHOUBIAO、SHOUJIDENG。HAIDIANZHONGGUANCUNZHUYAOYIITCHANYEWEIZHU,ZHEIYIDAIYESHIGAOXIAOJUJIDI,SUOYIGEDADIANNAOPINPAI、PINGBAN、DAYINJIDENGDIANZICHANPINGUANGGAOSUICHUKEJIAN,GUANGGAOSHEJISUOZHANSHIDEYEDUOSHISHISHANGWAIGUANYUBINFENSECAIBINGZHONG,BINGRONGRUGAOXIAOWENHUATESE。ERSHANGHAIZIKAIFUJIUSHIHAINABAICHUAN,ZHONGXIWENHUAJIAOHUIDEDIFANG,SHIJINGJIFADADEDADOUSHI。SHANGHAISHIZHONGXIN、YAODAOKOU、RENAOCHANGSUODEHUWAIGUANGGAOYUCHENGSHIGUIHUAZIRANDETI,WAITAN、CHENGHUANGMIAO、NANJINGLU、SICHUANBEILUDENGBANSUIGUANGGAOXIANGHUHUIYING,ZHONGWAIFENGGEGEYI,GEJUTESE,JIAORONGJIAOHUIJIJUDOUSHIFENGJINGXIAN。PUDONGDEGAOLOUDASHA、LAOXIMENDENONGTANG、HONGQIAOYIDAIDEHUAYUANYANGFANGDENGDENG,RONGHEBUTONGDIQUDEWENHUATESEYULISHIBEIJINGDEHUWAIGUANGGAOKEYISHIDEGEGEQUYUTIXIANCHUSHUYUZIJIDEDUTEYUNWEI。

    综上所述,从古到今,从中到外,户外广告从出现到现代一直在历史的舞台上延续并经久不衰,无不传播着城市的优势和承载着城市文化内涵。初期的户外广告,还没有过多地承载文化理念与精神传承,但随着社会的发展,户外广告以本身传播的内容与方式,表现着某时期城市们自己的独特风格。从古代的叫卖、招幌、灯笼、旗帜血战麻将、到近代的招、霓虹灯出现,进而发展到现在的智能化趋势,户外广告的在历史时间轴上的每一步脚印隐含着人们的心理状态、影响着当时人们的价值取向,并在一定程度上体现着社会发展水平及人文风格,图像化的一一展现着城市身姿、表情及形态,成为记录并展现文化的重要载体。


而且户外广告在传播过程中展现着生态、民族、区域、商业、流行等个性特色印象,反过来,特有的城市底蕴也提供给户外广告丰厚的创作资源及素材,并为其创作指导方向,让户外广告有更广阔的空间。所以我们可以说:户外广告和城市一直都是在互相影响着,相信未来户外广告仍会以自己特有的使用价值、审美价值、文化价值,作为城市的重要传播分子,继续在传播城市文化,展示城市形象,宣传城市特色等方面发挥着重要作用。


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