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没有好心态,千万不要玩招商

文章出处:责任编辑:查看手机网址
扫一扫!没有好心态,千万不要玩招商扫一扫!
人气:-发表时间:2016-07-07 18:54【

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 在生命的演变过程中,一些生命机体为了生存资源和适应环境的变化,他们的身体结构也在不断发生变化,这就是物种的进化性;一些物种在进化的过程中被同类所替代,无数物种消失的同时又产生新的物种,这就是物种的多样性。

  ZONGGUANZHONGGUODESHICHANGFAZHANGUOCHENG,QISHIYUWUZHONGDEJINHUAXING、DUOYANGXING,YOUZHEYIQUTONGGONGZHICHU,YOUQIYIZHONGGUODEYIYAOBAOJIANPINSHICHANGWEIZUI。KEYISHUO,ZHONGGUODEYIYAOBAOJIANPINSHICHANGFAZHANZHIXUNSU,JINGZHENGZHICANLIE,KANCHENGZHONGGUOSHICHANGJINGJIFAZHANDEYIGESUOYING。JUNBUJIAN,ZAIYINIANYOUYINIANFENGHUOSIQIDESHICHANGXILIXIA,DUOSHAOSHUXIDEPINPAIDAOXIALE,YOUYOUDUOSHAOMOSHENGPINPAIBUDUANDEYONGXIAN。TONGYANGYESHUOMING,NENGFOUSHIYINGJINGZHENGHUANJING,SHIQIYENENGFOUSHENGCUNDEGENBEN。

  中国的医药保健品企业过剩,产品同质化日趋严重,这是不争的事实,虽然经过GMP验收、地标升国标、GAP中药材基地推广的洗牌,会让大批的企业被兼并、消失,但是由于地域差别、地方保护、职能管理部门关系等等,中国的医药保健品市场在一段时间内仍将是群雄割的混战场面。企业要求生存求发展,招商,做为一种快速、低成本拓展产品通路的方式,无疑仍是众多企业的制胜法宝没有好心态,千万不要玩招商血战麻将。然而,中国企业95%的招商都不成功!被视为朝阳产业的健康产业,每年都有百多亿招商费打了水漂,有近万的优秀产品未能等及上市就已消声逆迹。一方面,企业在一年年的药交会上声撕力竭徒劳的招揽客户,铺天盖地的发放招商手册,结果呢?白白便宜了收废纸的;另一方面,众多的经销商们手里握着大把的钞票寻找好项目新商机。

  LANGEZHIYANGGUOJIXINGXIAOGUWENJIGOUJINGCHANGYOUZHEIYANGDEQIYE、JINGXIAOSHANGMENQIANLAIQUJING,WUYILIWAIDOUHUIWENYIJUHUA:“JINNIANYOUSHENMEHAOXIANGMUTUIJIAN,YOUSHENMEXINSHANGJIZHIDIAN”。JUYIFENDIAOCHAZILIAOXIANSHI:ZAIWOMENDEYINXINGCUNKUANLIER,YUEYOU3000YIXIANZHIZIJINSHIYONGLAIXUNZHAOTOUZIXIANGMUDE。JIRANYOUXUQIUJIUHUIYOUSHICHANG,NEIMEWEISHENMEZHEIMEDADEYIGESHICHANGXUQIU,PIANPIANQIYEJIUZHAOBUDAOSHANGNI?LANGEZHIYANGTUANDUIZHUANJIAZHICHU:ZHAOSHANGZAOYUKUNJUDEYUANYINZHUYAOBIAOXIANZAIYIXIAJIGEFANGMIAN:

血战麻将  ZHONGDAXINGQIYEZITAIGUOGAO,HUANGDINVERBUCHOUJIAXINTAIBUKEQU

血战麻将  CENGYOUYIJIA××SHENGWUZHIPINYOUXIANGONGSI,CHIJUZICONGOUMEIYINJINGUOJIZUIXIANJINDEXIANDAIHUASHEBEI,BINGYANGEANZHAOGMPSHENGCHANBIAOZHUNJIANLIXIANDAIHUASHENGCHANCHANGFANG,SHENGCHANYIJINGDADAO10WANJIYISHANGZHENKONGJIEJINGDU,BINGTICHUKOUHAOLIZHENGGANCHAOGUOJISHENGCHANBIAOZHUN,ZHEIJIAQIYEWULUNSHIZAIJISHU、KEYAN、JICHUSHESHIJIANSHEFANGMIAN,BUKEBUWEISHILIXIONGHOU,RANERZHEIJIAQIYEZAIJINQIDEZHAOSHANGGUOCHENGZHONG,YIRANCANZAOHUATIELU,YUANYINWEIHE?JIUSHIYINWEIZHEIJIAQIYEDEZITAIGUOGAO,YAOJIAOHUISHANGZAOSHENGSHI,DAGUANGGAO,RENAOFEIFAN,ZHAOSHANGSHOUCESHANGDONGZHEQIYEZIJINDUOXIONGHOU,SHESHIDUOQIQUAN,JISHUDUOLINGXIAN,YIFUSHEWOQISHEIDEPAITOU,DAYOUHUANGDINVERBUCHOUJIADEXINTAI。SHISHIZHENGMING,QIANSHIZALE,JINGXIAOSHANGMENQUEBUMAIZHANG。

血战麻将  LANGEZHIYANGZHUANJIAZHICHU,GAOTOURUWEIBIYOUGAOHUIBAO,JIANGDICHENGBEN,ZHUANHUANJIAOSE,WEIJINGXIAOSHANGMENDUOKAOLVYIXIE,SHIXIANDICHENGBENYUNZUO,CAISHIZHAOSHANGCHENGGONGDEGUANJIAN。QIYEZAIXUANCHUANZHAOSHANGNEIRONGSHI,BUNENGZHISHIYIWEIDIQIANGDIAOQIYEYOUDUOQIANG,CHANPINYOUDUOHAO,ZAIQIANGZAIHAOYEBUGUOSHIQIYEDE,ERGENGYINGBAZHONGDIANFANGZAIQIYENENGJIXIAOFEIZHEZENYANGDEHAOCHU,DUIYUJINGXIAOSHANGLAISHUOYINGLIDIANZAINALI,HUIBUHUISHIZHENZHENGDESHANGJI,JINGXIAOSHANGGUANXINDESHINIJIUJINGNENGWEITATIGONGXIESHENME。ZHIYOUZAIZHEIXIEFANGMIANMANZULEJINGXIAOMEN,CAINENGZHENZHENGDEDADONGJINGXIAOSHANGMENDEXIN,RANGTAMENXINGANQINGYUANDE“YINGQU”QIYEDE“MEIJIAONIANG”。

  中小型企业急功近利,投机心态引发行业信任危机

血战麻将  ZAOXIENIAN,GEBIEDEZHONGXIAOQIYENAZHEYIBEITAOTAIDECHANPIN,HUANGEBAOZHUANGTIEGEPAIZI,DAJIGEGUANGGAO,FAJIZHANGXUANCHUANDAN,YUSHIHUTANGERHUANGZHIDEKAISHIZAIQUANGUOFANWEINEIZHAOSHANGLE,WANGWANGSHIHUODAOSHOUZHONG,JINGXIAOMENCAIFAXIANDOUSHIXIELAJI,CISHIJINGXIAOSHANGMENHUIZHIWANYI!ZAIZHONGGUOYIYAOBAOJIANPINSHICHANGFAZHANCHUQI,QUESHIYOUYIBUFENQIYELIYONGZHAOSHANGZHEIGESHOUDUAN,ZHIXUFUCHUZUIDIDEDAIJIA,JIUKEYIPIANQUDALIANGQIANCAI。YISHIJIAN,YAOJIAOHUICHENGWEILEZHEIXIEBUFAQIYEQUANQIANDETIANTANG,ERZHAOSHANGZHEIZHONGYINGXIAOSHOUDUANZEBIANCHENGLETAMENSHOUZHONGDEYAOQIANSHU。JISHIZAIJINRI,RENGYOUYIQUNREN,WANGTUTONGGUOZHAOSHANGZHEIZHONGSHOUDUANDADAOJULIANQIANCAIDEMUDE。

  LANGEZHIYANGZHUANJIAZHICHU,ZHIYOUTONGGUOGUIFANZHAOSHANGLIUCHENG,YIJITIGAOXINGYEDEZHENGTISUZHI,CAINENGYOUXIAODEQUFENXINGYENEIDEYOUXIUQIYEHELIESHIQIYE,HAODECHANPINJIWUTEZHICHANPIN,CONGERBANEIXIEHUNSHUIMOYU,XIANG“TAOQIAN”“QUANQIAN”ZOURENDEQIYEQINGCHUCHUJU,ZHIYOUZHEIYANG,CAINENGZHONGSHUXINGYEDEXINGXIANG,ZAICIJIANLIQISHANGZHIJIANDEXINRENDU,CONGERJIANDINGJINGXIAOSHANGGONGTONGFAZHAN、GONGTONGZHIFUDEXINNIAN,HAIDICHENGBENZHAOSHANGYIGEQINGBAI。

  YANGBANWEIZUN,BANGYANGSHICHENGGONGZUIHAODEQUANSHI

  “YIWANYUANZAOJIUBAIWANFUWENG”、“××JIAMENGSHANGYIJINGCHENGWEIBAIWANFUWENG,XIAYIGEJIUSHINI”、“YIGEDIANHUA,NIJIUSHIXIAYIGEBAIWANFUWENG”,ZHEIXIEBUQIESHIJIDEHAO,PAYEJIUSHIYIYAOBAOJIANPINXINGYENEIDEYIGEDUTEFENGJINGDIANLE。XIANZAIDEJINGXIAOSHANG,ZISHENYEJIBENNENGSUANDESHANGBANGECEHUARENLE,ZHEIZHONGTIANSHANGDIAOXIANBINGDESHI,HAINENGHUDEZHUSHEI?KUAKUAQITANZISHUOZIHUA,ZHIHUIBAOLUCHUNEIXIEDONGJIBUCHUNRENDEFUZAOXINTAI,CHONGQILIANGYEZHINENGBOGEYIXIAOZHIZHI。LANGEZHIYANGZHUANJIAZHICHU,YIDINGYAOZUOYANGBANSHICHANG!ZHIYOUYANGBANSHICHANGQIDONGCHENGGONG,CAISHICHENGGONGZUIHAODEZHENGMING,JINGXIAOSHANGMENZIRANHUILINZHEQIANDAIZIZHAOSHANGMENLAI。YINWEI,YANGBANSHICHANGZUIBENZHIDEZUOYONGJIUSHITONGGUOBANGYANGDELILIANGLAIWEIJINGXIAOSHANGQIDONGHEYUNZUOSHICHANGTIGONGKECAOZUOXING、KEFUZHIXINGDEFUWU,ZUIZHONGDADAOQIYEHEJINGXIAOSHANGTOURUDEZUIXIAOHUA,SHICHANGHUIBAODEZUIDAHUA,ERQIYEYEZUIZHONGSHIXIANDICHENGBENDECHENGGONGZHAOSHANG。

  QISHANGYIJIAQIN,SHUANGYINGCAISHIYINGDAOLI

血战麻将  QIYEYUJINGXIAOSHANGZHIJIANZHIYOUJINGCHENGHEZUOCAINENGZAOJIUSHUANGYINGJUMIAN,QIYEYAOBAJINGXIAOSHANGKANCHENGSHIZIJIDEZHANLVEHEZUOHUOBAN,YAOYOUYIRONGJURONGYISUNJUSUNDEXINTAI,ERBUJINJINSHIDANCHUNDELIYIGUANXI。YOUHENDUOQIYE,ZAIZHAOSHANGSHIDECHENGNUOSHIQIANHAOWANHAO,SHENMEYANGSHIGUANGGAO、WUFENGXIANJINGYING、MAIBUDIAOTUIHUODENGDENG,DENGDAOQIANNADAOSHOUYIHOU,JIUYOUZHUDUOJIEKOUTANGSAI,HUOSHIQIYEXIAOYIBUHAO,HUOSHIXIAOSHOUYEJIBUJIADENGBUYIERZU。YEYOUDEQIYECHUQISHIZHUNBEIDUIXIANCHENGNUODE,KESHIYOUYUZAIJINGYINGGUOCHENGZHONG,CHANGCHANGYOUYUGUANLIBUSHAN、ZIJINBUZUDENGFANGFANGMIANMIANDEYUANYIN,BUJINZIJIPEIGEDICHAOTIAN,TONGSHIYELEIDEJINGXIAOSHANGXUEBENWUGUI。SHISHISHANG,“QING”LILAISHIWEICHIRENJIGUANXIDEZHONGYAOZHIZHU,QIYECHENGGONGZHAOSHANGYELIBUKAIYIGE“QING”ZI。YIQINGDONGREN,RANGJINGXIAOSHANGZIJUEZIYUANDIYUQIYEZHANZAITONGYIZHANXIAN,ERBUSHILIYIKUNBANGHUOSHIFENGXIANZHUANJIA,ZHIYOUYI“QING”FUREN,YOU“QING”DEHEZUONENGSHIJINGXIAOSHANGYUQIYERONGRUYUGONG,GONGTONGFENDOU。

  LANGEZHIYANGZHUANJIAZHICHU,YIQINGDONGFURENBUJINSHIBIAOXIANZAIKOUTOUSHANGDEYIJUKONGHUA,ERSHIYAOQIUQIYETIXIANZAIWEIJINGXIAOCHANTIGONGSHISHIZAIZAIFUWUDEYISHISHANG,QIYECHULEWEIJINGXIAOSHANGZUOHAOGUANGGAOXUANCHUAN、CUXIAOZHICHIDENGGONGZUOZHIWAI,ZUIZHONGYAODESHIYAOWEIJINGXIAOSHANGTIGONGPEITAOYINGXIAOFUWUTIXI,BANGZHUJINGXIAOSHANGTISHENGJINGYINGNENGLIJIYINGLINENGLI,JIEJUEJINGXIAOSHANGDEHOUGUZHIYOU,ZHIYOUZHEIYANG,CAINENGZHENZHENGZUODAOQISHANGYIJIAQIN,DADAOSHUANGYING。YI“QING”DONGREN,ZHIBUGUOSHIGANQINGDEYIZHONGFUCHUXINGSHI,TAWUXURENHECHENGBEN,QUEKEYIDEDAOYIGEZUIZHONGCHENGKEKAODEHEZUOHUOBAN,QIYEYOUHELEERBUWEINI?

血战麻将  QISHI,ZHAOSHANGZHEIKUAISHUYUQIYEDE“NAILAO”,QIYEBENSHENCONGLAIBUCENGSHIQUGUO,GUANJIANSHIKANQIYESHIYIYIZHONGSHENMEYANGDEXINTAIQUDUIDAITA。ZONGZHI,WULUNSHIDAQIYEHAISHIZHONGXIAOQIYE,WEIBAOZHUZHAOSHANGZHEIKUAI“NAILAO”,DOUYINGGAICONGSHUANGFANGLIYICHUFA,ZHIYOUZHENZHENGZUODAOGONGPING、CHENGXIN,NIZUIZHONGHUIDEDAOSHUYUZIJIDENEIYIKUAIXIANGTIANKEKOUDENAILAO。

  蓝哥智洋国际行销顾问机构在实践中总结出的、近年来广大中小企业在操作市场过程中面临的普遍问题,要使企业走出困境,克服重重困难,打出一片新的天地,必须找到有实战经验的、有市场执行力的策划团队来指导规划,才有可能在惨烈的市场竞争中找到属于自已的那块奶酪,否则,送给你企业的,只有两个字:没戏!更多广告专栏请继续关注广告网。


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